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Media Placement

Case Studies, Content Development, Media Placement

Illinois Lending Corporation

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November 28, 2017

CASE STUDY Situation Analysis: Illinois Lending, a 20-year-old financial institution specializing in quick installment loans, was challenged with competing with similar financial companies offering “payday” loans that were often expensive and predatory. Illinois Lending sought the help of Global 360 Marketing to distinguish itself from the costly alternatives and attract […]
Case Studies 2, Content Development, Media Placement, Public Relations

Christ Universal Temple

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June 3, 2017

CASE STUDY Situation Analysis: Mega-church Christ Universal Temple is a true Chicago icon. Dr. Derrick B. Wells was installed as senior minister of The Temple in 2012. Wells was concerned that the church’s congregation, mostly formed under Dr. Colemon, was not seeing an increase of millennial members. Dr. Wells enlisted […]