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Situation Analysis:

The Young Women’s Leadership Charter School’s Board of Directors contacted Global 360 to assist with the marketing and public relations for the annual Girl Power event and enhance the visibility of Chicago’s only all-girl public school. The prominent school, known for its exemplary curricula and history of 100 percent of its graduates accepted to college, required additional operating funds to supplement the annual support from Chicago Public Schools. Moreover, the school was competing against other charter schools for private donations

  • Goals:
  • Design and print all collaterals for the Girl Power event and branded school materials
  • Assist in booking guest panelists and host for event
  • Enhance YWLCS’s visibility as one of the most viable public schools in the city for young girls
  • Execution:
  • Created collaterals to compliment the theme of the fundraiser.
  • Sent out request letter to potential host and panelist for the fundraiser
  • Global 360 provided a complete PR strategy focused on the school’s annual “Girl Power” fundraiser highlighting the academic history and accomplishments.
  • Released press materials supporting the fundraiser while highlighting compelling story angles, including:
  • Former YWLCS graduate and now environmental scientist to participate as panelist in fundraiser
  • ComEd CEO to address students at annual “Girl Power” fundraiser
  • Students attending Chicago’s only all-girl public school offered multiple scholarships to universities across the nation
  • Assisted YWLCS in selecting appropriate spokespersons for the PR campaign. The agency provided on-site media training for students and for members of the board
  • The campaign also included a social media component. All press materials were used as content on the school’s SM accounts, with more consumer-friendly condensed versions targeted to potential sponsors as well as parents.
  • Results:
  • Secured an interview on ABC-TV News for one of the school’s most successful students and the chairman of the board
  • Secured an interview with the panelist and former YWLCS student on FOX-TV’s “Good Day Chicago”
  • Secured on-site coverage for the fundraiser on NBC-TV News
  • Secured an interview for the board chairman on WBBM, WVAZ,WGCI, WGRB, WSRB and WVON
  • With repeated airings, more than 12 million impressions were recorded

Business in a Box Program

Welcome to Global 360 Marketing’s Business in a Box program, your ultimate solution for small business owners and startup entrepreneurs. We understand that starting and running a business can be challenging, which is why we have designed this comprehensive program to guide you from start to finish, empowering you to build a successful brand and implement effective marketing strategies.

The Business in a Box program is a one-stop-shop, providing you with all the tools, knowledge, and support you need to thrive in the competitive business world. With a strong emphasis on practical learning and actionable insights, our program ensures that you gain the skills and confidence necessary to take your business to new heights.

Here’s a detailed breakdown of what the Business in a Box program offers:
  • Brand Building: We believe that a strong brand forms the foundation of a successful business. Our program begins by helping you define your brand identity, including your mission, values, and unique selling propositions. We will guide you through the process of creating a compelling brand story and developing a visually appealing and cohesive brand identity that resonates with your target audience.
  • Market Research: Understanding your target market is crucial for any business. Our program will equip you with the knowledge and tools to conduct thorough market research, identify your ideal customers, and analyze your competition. By gaining insights into consumer behavior, market trends, and industry analysis, you can make informed decisions and position your business for success.
  • Marketing Strategies: We’ll dive deep into the world of marketing, exploring various strategies and channels to effectively promote your business. From digital marketing techniques such as search engine optimization (SEO), social media marketing, and content creation to traditional marketing methods like print media and events, our program covers it all. You’ll learn how to create engaging marketing campaigns, generate leads, and convert them into loyal customers.
  • Online Presence: In today’s digital age, having a strong online presence is crucial for business success. Our program will guide you through the process of building a professional website, optimizing it for search engines, and leveraging social media platforms to expand your reach. We’ll teach you how to create compelling content, engage with your audience, and utilize online advertising to drive traffic and conversions.
  • Sales and Customer Relationship Management: Effective sales strategies and customer relationship management are essential for sustaining and growing your business. Our program will provide you with valuable insights into sales techniques, negotiation skills, and customer service best practices. You’ll learn how to build and nurture relationships with your customers, increasing customer loyalty and maximizing repeat business.
  • Financial Management: Understanding and managing your business finances is vital for long-term success. Our program covers essential financial concepts, including budgeting, forecasting, pricing strategies, and cash flow management. You’ll gain the knowledge and tools to make informed financial decisions and ensure the profitability and sustainability of your business.

By enrolling in the Business in a Box program, you’ll gain access to a wealth of resources, including:

  • Interactive online modules, featuring video lessons, quizzes, and practical exercises.
  • Case studies and real-world examples of successful businesses.
  • One-on-one mentoring and coaching sessions with experienced professionals.
  • Exclusive networking opportunities with fellow program participants and industry experts.
  • Ongoing support through a dedicated online community and discussion forums.
  • The Business in a Box program is available for a price of $4999. This investment is a small fraction of what you stand to gain from building a thriving business with our guidance. We are confident that the skills and knowledge you acquire through this program will set you up for long-term success.
  • Are you ready to take your small business or startup to the next level? Join the Business in a Box program today and unlock your full potential. Take action now and secure your future success!

Join Now and Start your Success Story

Starting at $4999