CASE STUDYSituation Analysis: Business consultant and author Dr. Sakira Jackson was challenged to attract attendees to her schedule of workshops aimed at small business owners and C-suite professionals requiring assistance in growing their businesses. Although a veteran in her space, Dr. Sakira was competing against highly-exposed consultants who were SM savvy and strategically sound. Goals:
- Introduce Dr. Jackson to a community...
CASE STUDYSituation Analysis: The Young Women’s Leadership Charter School’s Board of Directors contacted Global 360 to assist with the marketing and public relations for the annual Girl Power event and enhance the visibility of Chicago’s only all-girl public school. The prominent school, known for its exemplary curricula and history of 100 percent of its graduates accepted to college, required additional...