Latest News

28Nov

Illinois Lending Corporation

CASE STUDY

Situation Analysis: Illinois Lending, a 20-year-old financial institution specializing in quick installment loans, was challenged with competing with similar financial companies offering “payday” loans that were often expensive and predatory. Illinois Lending sought the help of Global 360 Marketing to distinguish itself from the costly alternatives and attract borrowers who needed emergency funds but were leery of...
28Nov

Dr. Sakira Jackson

CASE STUDY

Situation Analysis: Business consultant and author Dr. Sakira Jackson was challenged to attract attendees to her schedule of workshops aimed at small business owners and C-suite professionals requiring assistance in growing their businesses. Although a veteran in her space, Dr. Sakira was competing against highly-exposed consultants who were SM savvy and strategically sound. Goals:
  • Introduce Dr. Jackson to a community...
15Aug

YWLCS

CASE STUDY

Situation Analysis: The Young Women’s Leadership Charter School’s Board of Directors contacted Global 360 to assist with the marketing and public relations for the annual Girl Power event and enhance the visibility of Chicago’s only all-girl public school. The prominent school, known for its exemplary curricula and history of 100 percent of its graduates accepted to college, required additional...
03Jun

Christ Universal Temple

CASE STUDY

Situation Analysis: Mega-church Christ Universal Temple is a true Chicago icon. Dr. Derrick B. Wells was installed as senior minister of The Temple in 2012. Wells was concerned that the church’s congregation, mostly formed under Dr. Colemon, was not seeing an increase of millennial members. Dr. Wells enlisted the help of Global 360 Marketing to attract a more youthful...