Global 360 MarketingGlobal 360 Marketing

Companies all over the world squander millions of dollars per year in marketing campaigns trying to hit a bullseye in positioning their products and services. This happens as a result of insufficiencies in key areas of strategic planning and implementation. At Global 360 Marketing Inc., we implement a holistic “360 Degree” approach consisting of 3 core categories: Research, Content Development, and Engagement!

RESEARCH

Market insight is central to understanding changing consumer behaviors, and contextualizing consumer interactions across touch points. Being able to monitor the data we gather from our marketing tools will be key to maintaining working strategies and adjusting others. We will also evaluate data from our competitors throughout the year to determine if we’re performing above market trends.

CONTENT DEVELOPMENT

Creating and integrating effective tools that raise awareness, deliver brand adoption and build brand equity, is a major component to marketing success. We have specialists in various fields to ensure whichever approach we employ for a campaign, it will be met with dynamic collateral to complete company objectives.

ENGAGEMENT

Effective engagement strategies coordinate digital and traditional marketing channels, using new media and technology to win and retain customers. Marketing leaders mix data, content, and insight to craft memorable brand experiences. Our goal is to familiarize “Key Influencers” from the marketing footprint to champion the product/service within their networks.

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